There are basically two types of bloggers in the world - reporters and experts - and some people perform both roles (usually the experts, it’s hard for reporters to become experts, but it’s easy for experts to report).
If you have ever taken an Internet marketing course or attended a seminar specifically for beginners, you have probably heard about the two different methodologies. Whenever the business model is based on content, and if you blog for money then the model is based on content, people are taught to either start as reporters, or if possible step up as experts.
I’ll be frank; you want to be the expert.
Reporters leverage the content of the experts and in most cases people start off as reporters because they haven’t established expertise. Experts enjoy the perks of preeminence, higher conversion rates because of perceived value, it’s easier to get publicity, people are more likely to seek you out rather than you having to seek others out, joint ventures come easier, etc… experts in most cases simply make more money and attract more attention.
Most Bloggers Are Reporters
The thing with expertise is that it requires something - experience. No person becomes an expert without doing things and learning. Bloggers usually start out without expertise and as a result begin their blogging journey by talking about everything going on in their niche (reporting) and by interviewing and talking about other experts (reporting again).
There’s nothing wrong with reporting of course and for many people it’s a necessity at first until you build up some expertise. Unfortunately the ratios are pretty skewed when it comes to reporters and experts - there are a lot more reporters than there are experts, hence reporters tend to struggle to gain attention and when they do, they often just enhance the reputation of the expert they are reporting on.
Don’t Replicate Your Teacher
If you have ever spent some time browsing products in the learn Internet marketing niche you will notice a pattern. Many people first study Internet marketing from a “guru” (for lack of a better term). The guru teaches how he or she is able to make money online, and very often the view that the student gleams is that in order to make money online you have to teach others how to make money online.
The end result of this process is a huge army of amateurs attempting to replicate what their teacher does in the same industry - the Internet marketing industry - not realizing that without expert status based on a proven record and all the perks that come with it, it’s next to impossible to succeed.
Even people, who enjoy marginal success, say for example growing an email list of 1,000 people, then go out and launch a product about how to grow an email list of 1,000 people. Now I have no problems with that, I think it’s fine to teach beginners and leverage whatever achievements you have, the problem is that people gravitate to the same niche - Internet marketing - and rarely have any key points of differentiation.
How many products out there do you know of that all claim to teach the same things - email marketing, SEO, pay per click, affiliate marketing, and all the sub-niches that fall under the category of Internet marketing. It’s a saturated market, yet when you see your teachers and other gurus making money teaching others how to make money (and let’s face it - making money as a subject is one of the most compelling) - your natural inclination is to follow in their footsteps.
If the key is to become an expert and you haven’t spent the last 5-10 years making money online, I suggest you look for another niche to establish expertise in.
Report on Your Process, Not Others
The secret to progress from reporter to expert is not to focus on other experts and instead report on your own journey. When you are learning how to do something and implementing things day by day, or studying other people’s work, you need to take your process and what you do as a result of what you learn, and use it as content for your blog.
It’s okay to talk about experts when you learn something from them, but always relate it to what you are doing. If you learn a technique from an expert it’s fine to state you learned it from them (and affiliate link to their product too!) but you should then take that technique, apply it to what you are doing and then report back YOUR results, not there’s. Frame things using your opinion - your stories - and don’t regurgitate what the expert said. The key is differentiation and personality, not replication.
Expertise comes from doing things most people don’t do and then talking about it. If you do this often enough you wake up one day as an expert, possibly without even realizing how it happened, simply because you were so good at reporting what you did.
You Are Already An Expert
Most people fail to become experts (or perceived as experts) because they don’t leverage what they already know. Every person who lives a life learns things as they go, takes action every day and knows something about something. The reason why they never become an expert is because they choose not to (which is fine for some, not everyone wants to be an expert), but if your goal is to blog your way to expertise and leave the world of reporting behind you have to start teaching and doing so by leveraging real experience.
Experience can come from what you do today and what you have done previously; you just need to take enough steps to demonstrate what you already know and what you are presently learning along your journey. I know so many people in my life, who are experts simply by virtue of the life they have lived, yet they are so insecure about what they know, they never commit their knowledge to words for fear of…well fear.
Blogs and the Web in general, are amazing resources when you leverage them as a communication tool to spread your expertise because of the sheer scope of people they can reach. If all you ever do is talk to people in person and share your experience using limited communication mediums, you haven’t much hope of becoming an expert. Take what you know and show other people through blogging, and you might be surprised how people change their perception of you in time.
Reporting Is A Stepping Stone
If your previous experience and expertise is from an area you want to leave behind or you are starting from “scratch”, then reporting is the path you must walk, at least for the short term.
Reporting is a lot of fun. Interviewing experts, talking about what other people are doing and just being part of a community is not a bad way to blog. In many cases people make a career of reporting (journalism is about just that), but if you truly want success and exponential results, at some point you will have to stand up and proclaim yourself as someone unusually good at something and then proceed to demonstrate it over and over again.
Have patience and focus on what you do to learn and then translate that experience into lessons for others, and remember, it’s okay to be a big fish in a small pond, that’s all most experts really are.
This article was by Yaro Starak, a professional blogger and my blog mentor. He is the leader of the Blog Mastermind mentoring program designed to teach bloggers how to earn a full time income blogging part time.
To get more information about Blog Mastermind click this link:
www.BlogMastermind.com
Friday, October 10, 2008
Monday, October 6, 2008
How to 'Force' Your Visitors to Order Immediately!
This may comes as a surprise to you but, if you're using popups on your website (which you should), then chances are you're using them all wrong. Almost everybody is.
Did you know, for example, that top marketers are using HIDDEN techniques that make any given popup VASTLY more effective on their sites than the VERY SAME popup would be on yours!
In fact, Stephen Pierce has actually admitted that one of these hidden popup techniques increased his profits by a whopping 50%!
Here's how that technique works...
Let's say Joe Bloggs has visited your site but has decided (for whatever reason) not to order just yet. He closes his browser (or clicks to another site) and then BAM!
Up jumps a window that makes Joe a special offer he just CAN'T refuse. On top of that, Joe has only got x number of minutes to make up his mind. There's a countdown happening right before his eyes. If he doesn't react before the time expires,he loses out on the special deal -- forever.
Suddenly Joe is back on your site and placing his order.
I call these 'Pressure Popups' because they really put your visitors' backs to the wall and practically force them to take you up on your offer.
For pressure popups to be completely effective they have to be 'conditional'. In other words, they should only pop up when certain conditions are met.
You don't, for example, want the pressure popup to show if your visitor is about to order your product. After all, the idea behind pressure popups is to pull back those visitors that were leaving your site WITHOUT ordering.
In short, if your visitor is ordering, leave him/her alone.
However, if your visitor is clicking away, hit him/her with an offer that's too good to resist (like a special discount, an extra bonus, etc.)
Make sure there's a live countdown on your popup. Remind your visitor that, once the countdown has ended, the popup will disappear and will never be displayed again.
It's easy to see how this kind of popup will make the visitor seriously reconsider your offer. This is particularly effective with those visitors who like your product but decided to order later (and usually never come back). This is the incentive they need to place the order instantly -- and guarantees you a sale that would otherwise have been lost.
In the four months since I first added a conditional pressure popup to one of my sites, sales have increased by just over 20%. It's a good feeling to know that every single extra 'pressure' sale I've made is one that would never havehappened otherwise.
Adding conditional pressure popups to your is simply a question of placing a piece of javascript on your pages. You could go to a site like ScriptLance.com and hire a programmer to create the code. Or, you could download point and click software like Dynamic Popup Generator to make them for you.
Whichever approach you decide to use, go ahead and add these powerful popups to your website today and start putting your visitors under pressure!
Download it now at here
Did you know, for example, that top marketers are using HIDDEN techniques that make any given popup VASTLY more effective on their sites than the VERY SAME popup would be on yours!
In fact, Stephen Pierce has actually admitted that one of these hidden popup techniques increased his profits by a whopping 50%!
Here's how that technique works...
Let's say Joe Bloggs has visited your site but has decided (for whatever reason) not to order just yet. He closes his browser (or clicks to another site) and then BAM!
Up jumps a window that makes Joe a special offer he just CAN'T refuse. On top of that, Joe has only got x number of minutes to make up his mind. There's a countdown happening right before his eyes. If he doesn't react before the time expires,he loses out on the special deal -- forever.
Suddenly Joe is back on your site and placing his order.
I call these 'Pressure Popups' because they really put your visitors' backs to the wall and practically force them to take you up on your offer.
For pressure popups to be completely effective they have to be 'conditional'. In other words, they should only pop up when certain conditions are met.
You don't, for example, want the pressure popup to show if your visitor is about to order your product. After all, the idea behind pressure popups is to pull back those visitors that were leaving your site WITHOUT ordering.
In short, if your visitor is ordering, leave him/her alone.
However, if your visitor is clicking away, hit him/her with an offer that's too good to resist (like a special discount, an extra bonus, etc.)
Make sure there's a live countdown on your popup. Remind your visitor that, once the countdown has ended, the popup will disappear and will never be displayed again.
It's easy to see how this kind of popup will make the visitor seriously reconsider your offer. This is particularly effective with those visitors who like your product but decided to order later (and usually never come back). This is the incentive they need to place the order instantly -- and guarantees you a sale that would otherwise have been lost.
In the four months since I first added a conditional pressure popup to one of my sites, sales have increased by just over 20%. It's a good feeling to know that every single extra 'pressure' sale I've made is one that would never havehappened otherwise.
Adding conditional pressure popups to your is simply a question of placing a piece of javascript on your pages. You could go to a site like ScriptLance.com and hire a programmer to create the code. Or, you could download point and click software like Dynamic Popup Generator to make them for you.
Whichever approach you decide to use, go ahead and add these powerful popups to your website today and start putting your visitors under pressure!
Download it now at here
Are You Using The Four Letter Word?
The most powerful word in the marketing dictionary is made up of just four letters: F-R-E-E.
It doesn't matter what kind of product or service you're
promoting, if you can use the word FREE in your advertising
and marketing, then your response rates will shoot up.
People like FREE stuff. In fact, many people simply can't
resist the word FREE!
The problem is, you can't use the word FREE unless you
actually have something FREE to give, for example:
Click Here To Download The FREE Demo!
Contact Us For A Price Quotation - It's FREE!
Take The FREE Tour Of The Member's Area
Order Now And Get ***** For FREE!
Subscribe To Our FREE Newsletter!
These are all effective ways of introducing the magic word. However, the best FREE idea of all is the FREE ebook. It doesn't matter what kind of product or service you sell, you can use FREE ebooks as a promotional tool to carry your advertising AND build your reputation.
By creating an ebook that is related to your product or service, and by giving that ebook away for FREE, you achieve three things in one go:
You give yourself a legitimate reason to use the
word FREE in your advertising and promotion.
You generate FREE publicity for yourself by promoting
your product or service from inside your FREE ebook,
You build your credibility by making your book useful
and relevant to your target market.
To get the most out of this great FREE promotional tool,
keep these points in mind:
The ebook must be more than just a blatant ad for your product or service. This could damage your reputation rather than enhance it. Keep your self-promotion present without being 'in your face'.
The content of your book must be useful and relevant to your target market. There's no point in giving away a FREE ebook that contains Internet marketing articles written by other people, if you're promoting guitar lessons. You'd be much better off doing a bit of research online and creating a short ebook on the history of guitar playing. After all, the primary aim of the FREE ebook is to build your reputation in the eyes of potential customers.
Encourage other webmasters/e-zine publishers to freely distribute your book to their visitors/readers. Be sure to state this clearly inside the book and anywhere you make the book available for download. Offer to create customized versions of the ebook for those webmasters who want it. For example, you could place an ad for the webmaster's site on the cover page. This will encourage him/her to work harder at giving it away, thus spreading your message to more people.
Promote your FREE ebook by listing it on shareware sites and in ebook directories as well as on your own website and e-zine.
So, get busy. Ask yourself what it is that your target market is interested in. Make a book that feeds that interest and then start giving it away!
Click Here
Saturday, October 4, 2008
Natural Herbal Supplement
HERBALZILLA is the world leader in natural herbal supplements. This is your first step towards all healthy and drug free state of body, mind and soul. All our supplements have been vigorously researched and tested for 100% safety and efficacy. We use only top quality ingredients and all our products are manufactured under FDA approved naturaceutical laboratories across Asia, Europe and USA.
We pride ourselves in being able to bring you top quality products, at lower than retail prices. Take advantage of internet today, and place your order simply, securely and privately online, we will do all we can to make your shopping experience with us as delightful as possible.
Your order is processed and dispatched with in 24 hours of receiving order. Depending on mode of shipment selected, it takes 5 days for FedEx and 14 days for express mail, to reach you.
We are very confident in all our products that we offer a 100% money back guarantee. If for any reason, you are not happy with any of our products, simply send them back and we will refund you. No questions asked.
We pride ourselves in being able to bring you top quality products, at lower than retail prices. Take advantage of internet today, and place your order simply, securely and privately online, we will do all we can to make your shopping experience with us as delightful as possible.
Your order is processed and dispatched with in 24 hours of receiving order. Depending on mode of shipment selected, it takes 5 days for FedEx and 14 days for express mail, to reach you.
We are very confident in all our products that we offer a 100% money back guarantee. If for any reason, you are not happy with any of our products, simply send them back and we will refund you. No questions asked.
Party Hard Anyplace!!!
Dream about getting high without the nightmare of horrible after-effects the following day?? With Activ8 we bring to you a legal euphoric high that will never let you down. Activ8 will make you feel absolutely positive & confident about yourself. You will feel totally relaxed but at the same time energetic to the highest limit. Stimulants like Ginseng and Ginkgo in Activ8 are the key ingredients to give you better concentration & are excellent sources for energy restoration in the body. You will be alive and ready for anything no matter where you go with the energy boost that Activ8 gives you.
>> Get Energized; Get Ready for an Intense Party Experience with Activ8!
Another advantage that Activ8 has over any other party pill is that it’s completely legal to have or posses no matter which part in the world you party. You won’t ever have to hide & slip this into any nightclub or party zone as it doesn’t contain illegal substances in it. Activ8 is completely natural & hence is legal all over the globe. If you are fed up of checking out the rest, it’s time you try out Activ8, the one & only BEST!
>> Activ8 will make Each Rhythm Pulsate throughout Your Whole
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Music, Drinks & Activ8 - is All You Will Need to Enjoy the Ultimate Bash of Your Life
On an all night party nothing compares with the intensity and smooth effects of the Activ8 party pill. You won’t need any recovery pills or suffer from dehydration while on Activ8. Activ8 will free you from all your inhibitions so you can just let your hair down & have a great time. Feel the beat of the music with a range of psychedelic colors everywhere you go when you are on Activ8. Get energized by the superb mix of the most powerful natural stimulants that will keep those nostalgic vibes on throughout the night.
Activ8 can also be taken with alcoholic beverages as it is has just natural elements that don’t react with alcohol. Most other party pills containing chemicals such as BZP and TFMPP cause dehydration & can be quite dangerous if taken with alcohol. You won’t have to compromise on your drink with Activ8 though as it doesn’t contain any form of harmful chemicals & is safe to be taken with alcohol too.
>> Get Energized; Get Ready for an Intense Party Experience with Activ8!
Another advantage that Activ8 has over any other party pill is that it’s completely legal to have or posses no matter which part in the world you party. You won’t ever have to hide & slip this into any nightclub or party zone as it doesn’t contain illegal substances in it. Activ8 is completely natural & hence is legal all over the globe. If you are fed up of checking out the rest, it’s time you try out Activ8, the one & only BEST!
>> Activ8 will make Each Rhythm Pulsate throughout Your Whole
Body like Never Before!!
Music, Drinks & Activ8 - is All You Will Need to Enjoy the Ultimate Bash of Your Life
On an all night party nothing compares with the intensity and smooth effects of the Activ8 party pill. You won’t need any recovery pills or suffer from dehydration while on Activ8. Activ8 will free you from all your inhibitions so you can just let your hair down & have a great time. Feel the beat of the music with a range of psychedelic colors everywhere you go when you are on Activ8. Get energized by the superb mix of the most powerful natural stimulants that will keep those nostalgic vibes on throughout the night.
Activ8 can also be taken with alcoholic beverages as it is has just natural elements that don’t react with alcohol. Most other party pills containing chemicals such as BZP and TFMPP cause dehydration & can be quite dangerous if taken with alcohol. You won’t have to compromise on your drink with Activ8 though as it doesn’t contain any form of harmful chemicals & is safe to be taken with alcohol too.
Cok-N
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